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Must-Try Foods From a Norwegian Supermarket

Norwegian cuisine is easily accessible to visitors and new arrivals. Discover the weird and wonderful food items you can buy and try from a supermarket in Norway.

Whether you are moving to another country or just visiting, one of the main things you have to adjust to is the local cuisine. Norway is no different in that respect.

Tube of caviar and bread served in Norway. Photo: SiljeAO / Shutterstock.com.
Norwegian ‘kaviar' is a popular item available in the supermarket. Photo: SiljeAO / Shutterstock.com.

A trip to your nearest supermarket is all it takes to discover the weird and wonderful world of Norwegian foods.

Norwegian supermarkets are places where you'll find foods that will delight your taste buds and turn your stomach. The following items are some of Norway's best-loved 鈥 and hated 鈥 foods.

From the distinctive brown cheese to the hiker's favourite, Kvikk Lunsj, Norway has many interesting foods to try on your next visit.

This article will both inspire you and probably put you off some items. Either way, it will give you an insight in the world of Norwegian supermarket foods.

Everyday Staples in a Norwegian Supermarket

Before you get to the quirky treats and seasonal specialties, it鈥檚 worth starting with the simple foods that form the backbone of daily life in Norway.

Knekkebr酶d (crispbread): No Norwegian kitchen is complete without a packet or two of 办苍别办办别产谤酶诲. These crisp, dry wafers of rye or wholegrain are eaten at breakfast, packed into school lunches, and served with dinner.

They鈥檙e a canvas for just about anything: cheese, liver p芒t茅, kaviar, or just butter. Foreigners often find them a little plain at first, but many grow to love their crunch and versatility.

Polarbr酶d and soft flatbreads: Another staple you鈥檒l find in the bread aisle is 辫辞濒补谤产谤酶诲, a originally from Sweden but very popular in Norway. They鈥檙e especially popular with families, used for children鈥檚 lunchboxes or quick snacks.

I鈥檝e really taken to 辫辞濒补谤产谤酶诲 myself. It鈥檚 a thicker flatbread that鈥檚 perfect when I want a quick bite without fuss.

Dairy & Breakfast Favourites

Norwegians have a deep love of dairy, and the supermarket shelves are full of products that reveal just how central it is to breakfast and everyday eating.

Norway block of brown cheese.
Brunost is perhaps the most iconic food of Norway.

Brown cheese (brunost): Perhaps the most famous Norwegian food of all, brown cheese or ‘brunost' is technically not cheese but caramelised whey. Its sweet, fudge-like flavour and dry texture are unlike anything else.

It divides opinion: some foreigners fall in love with it, others can鈥檛 quite understand the fuss.

There are many varieties available in the supermarket, from large blocks to pre-sliced packets. A block of TINE鈥檚 Gudbrandsdalsost is the classic. Slice it thin with an osteh酶vel (cheese slicer) and try it on fresh bread or waffles.

Yoghurt and skyr: Norwegians love their dairy products, and the yoghurt section of any supermarket is proof. You鈥檒l find shelves full of colourful tubs, many topped with muesli or granola.

Skyr, originally Icelandic but now popular in Norway too, is a thick, high-protein yoghurt eaten as a healthy snack.

Spreads and butter: Norwegian bread culture means spreads are serious business. Real butter (sm酶r) is prized. Keep an eye out for R酶ros sm酶r from the mountain village of R酶ros.

Many households also keep margarine brands like Melange. These spreads are a good base layer for leverpostei, cheese, and kaviar.

Meats and Cold Cuts

The chilled section of a Norwegian supermarket is dominated by sandwich toppings known as ‘p氓legg', which are cured meats and cold cuts that in some cases reflect centuries of food preservation traditions.

In a country where bread is eaten at almost every meal, these protein-rich additions are everyday essentials.

Leverpostei (liver p芒t茅): Found in almost every fridge in Norway, leverpostei is a mild, spreadable liver p芒t茅 sold in small foil trays or tubes. It鈥檚 usually eaten on bread or 办苍别办办别产谤酶诲 and often topped with slices of cucumber or beetroot for a bit of crunch.

For many Norwegian children, leverpostei is their very first sandwich topping, making it as much a nostalgic food as a practical one.

Cold cuts: Salami is the most common cold cut, a standard topping in both school lunches and office canteens. But Norwegian supermarkets also carry a range of spekemat: traditional cured meats that were once a way to preserve food through long winters.

A selection of sandwich toppings in Norway. Photo: David Nikel.
A selection of sandwich toppings in Norway. Photo: David Nikel.

贵别苍补濒氓谤, or cured lamb leg, is , with its deep, salty flavour. These meats are especially popular at social occasions, cabin weekends, and the traditional spekematbord, a buffet of cured meats, cheeses, flatbreads, and sour cream that is often served in summer.

You鈥檒l also see local varieties of ham, roast beef, and turkey slices, but it鈥檚 the traditional fenal氓r that offers the most distinctively Norwegian flavour.

Tube Foods & Spreads

Perhaps the most surprising supermarket aisle for newcomers is the one filled with tubes 鈥 a uniquely Norwegian way to package everything from cod roe to cheese.

These colourful tubes, which look more like toothpaste than food, are a fixture in Norwegian lunchboxes. They鈥檙e portable, long-lasting, and, once you get used to them, surprisingly practical.

Kaviar: The king of tube foods, kaviar is made from smoked cod roe blended into a smooth, salty paste. It鈥檚 spread on bread, 办苍别办办别产谤酶诲, or even boiled eggs, where it adds a briny kick.

The taste can be intense for first-timers, but for many Norwegians it鈥檚 pure nostalgia. It鈥檚 the flavour of school lunches and weekend breakfasts. Some people even decorate open sandwiches with kaviar 鈥渟wirls鈥 straight from the tube.

Cheese in tubes: Just along the shelf you鈥檒l find tubes of spreadable cheese, flavoured with bacon (baconost), ham, shrimp, or even jalape帽os. These products might sound gimmicky, but they鈥檙e cheap, filling, and oddly addictive.

Baconost in particular has something of a cult following, while shrimp cheese is a quirkier choice that many Norwegians secretly love.

Shrimp salad (rekesalat): Not in a tube but very much part of the same culture of creamy spreads, reke- or crab-salads are sold in tubs in the chilled section.

Made with tiny shrimp or crab pieces mixed into mayonnaise, they鈥檙e spooned onto bread or crackers. Foreigners often raise an eyebrow, but in Norway they鈥檙e considered perfectly normal.

Together, these spreads show how Norwegians have adapted their food culture to suit a lifestyle where packed lunches are the norm and refrigeration isn鈥檛 always available on the go.

Tinned & Fresh Fish

Given Norway鈥檚 long coastline and fishing heritage, it鈥檚 no surprise that fish in every form fills the supermarket shelves, from tins to chilled counters.

Mackerel in tomato sauce: Another lunchbox classic is makrell i tomat, tinned mackerel in tomato sauce. Norwegians eat it on bread or crispbread, usually with cucumber slices. It鈥檚 healthy, packed with omega-3, and nostalgic for many.

Other tinned fish: Sardines, herring, and cod liver are also common, sometimes flavoured with mustard or tomato. These are more of an acquired taste but deeply tied to Norway鈥檚 fishing heritage.

Fiskekaker (fish cakes): Fresh or chilled fiskekaker are found in every supermarket. They鈥檙e mild, soft fish patties fried in butter and often served with potatoes and vegetables. Easy to cook, they鈥檙e a staple of Norwegian weeknight dinners.

Grandiosa pizza frozen and cooked. Photo: David Nikel.
Grandiosa pizza frozen and cooked. Photo: David Nikel.

Frozen & Convenience Foods

Like everywhere else, Norwegians sometimes want an easy dinner, and these two supermarket favourites have become cultural icons in their own right.

Grandiosa frozen pizza: Possibly Norway鈥檚 unofficial national dish. Launched in 1980, Grandiosa frozen pizza became a student favourite and late-night snack. Norwegians eat millions every year, often joking about it while continuing to buy it. Variants include “taco”, pepperoni, and seasonal specials.

Toro instant mixes: Another convenience icon, Toro produces powdered soups, stews, sauces, and cake mixes. Cabin cupboards and student kitchens alike are stocked with Toro products, offering quick comfort meals with minimal effort.

Sweet Treats & Snacks

Norwegian supermarkets devote plenty of space to chocolate, candy, and snacks, many of which hold a nostalgic place in the national identity.

Kvikk Lunsj: The hiking chocolate bar, launched in 1937, is considered essential on mountain trips and especially at Easter. Yes, it looks like a Kit Kat, but Norwegians will insist it tastes better.

I often recommend Kvikk Lunsj to visitors during my , and it always makes me laugh to see them coming back on board with bags full of this iconic bar. What must Norwegian shop assistants think when tourists strip the shelves bare?

The Norwegian Kvikk Lunsj chocolate bar

Freia Melkesjokolade: Norway鈥檚 everyday chocolate bar, creamy and sweet. A true supermarket classic. Freia is perhaps the country鈥檚 most famous chocolate brand, with its Oslo factory often called the 鈥渉ome of Norwegian chocolate.鈥

Smash!: Chocolate-coated salty corn snacks, addictive and unusual. This one is a personal favourite of mine. The salty-sweet combo, the crunch of the corn chip and the smoothness of the chocolate鈥攊t鈥檚 one of the most moreish things I鈥檝e ever eaten. I can鈥檛 open the bag and take just one!

Potetgull (potato chips): Maarud and Kims dominate the shelves, with flavours ranging from sour cream & onion to paprika. Seasonal limited editions, like Christmas rib or taco spice, keep things interesting.

Seasonal & Festive Foods

Certain foods appear only at Easter, Christmas, or in line with weekly traditions, and for many Norwegians these supermarket rituals are as important as the meals themselves.

Marzipan (marsipan): Hugely popular at Christmas and Easter, with brands like Nidar producing elaborate shapes and treats. For many Norwegians, a supermarket marzipan bar is the true taste of the holiday season.

Pepperkaker (gingerbread cookies): From late autumn, supermarket shelves are stacked high with tins and packets of pepperkaker, spiced gingerbread biscuits that fill Norwegian homes with the smell and taste of Christmas.

Children often build elaborate pepperkakehus (gingerbread houses), sold in flat-pack kits, while adults happily dip the plain biscuits into coffee or gl酶gg.

Pinnekj酶tt and ribbe kits: In December, supermarkets fill with packs of traditional Christmas meats. Pinnekj酶tt (dried lamb ribs) and ribbe (pork belly) are prepared at home for big family feasts.

L酶rdagsgodt (Saturday candy): This beloved tradition gives children free rein to fill a paper bag with pick-and-mix sweets, but only on Saturdays.

Norwegian candy on sale in a store. Photo: David Nikel.
Sales of sweets soar ahead of Saturday in Norway. Photo: David Nikel.

Supermarkets devote entire aisles to the ritual, with shelves of colourful candy bins waiting to be scooped. What most people don鈥檛 realise, however, is that the Saturday candy tradition has surprisingly dark origins.

Drinks to Try in a Norwegian Supermarket

Soft drinks and milk may seem ordinary, but in Norway they carry cultural weight, from nostalgic sodas to quirky milk carton designs.

Solo: Norway鈥檚 orange soda, older than Fanta and beloved for its nostalgic flavour. It鈥檚 often considered the national soft drink, despite the popularity of Pepsi Max in Norway.

Milk cartons: Norwegian milk is worth mentioning for the quirky designs on the cartons, often seasonal illustrations or educational campaigns. They鈥檙e part of everyday life and a subtle piece of cultural identity.

Trying Norwegian supermarket food is about more than just filling your basket. These products give you an insight into how Norwegians eat, live, and celebrate. From brunost and 办苍别办办别产谤酶诲 to Grandiosa and Kvikk Lunsj, each item tells its own small story about Norwegian culture.

So next time you鈥檙e in Norway, don鈥檛 just eat in restaurants. Head to a supermarket, pick up a few of these items, and taste the everyday flavours that define life here.

Have you eaten any of these foods? What did you make of them? What else should someone try from a Norwegian supermarket? Let us know!

About David Nikel

Originally from the UK, David now lives in Trondheim and was the original founder of 海角直播 back in 2011. He now works as a on all things Scandinavia.

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12 thoughts on “Must-Try Foods From a Norwegian Supermarket”

    • It’s an acquired taste, meaning you have to eat it quite a lot of times for it to be your favourite.
      I first had it in UK as a child. My mother loved it. WHERE she got it from I shall never know. I loved it right away , but I understand how maybe everyone doesn’t as it is not what you expect. Think fudge…

      Reply
  1. Hi! Great article! I have recently tried the Brown cheese and lived it! I have visited Norway many times – I live the cafe flot – the cream for coffee, in fact I think it’s great that the Norwegians have so many different creams! Bread is usually nice and cripsbreads too! I often cook to save money – good well stocked supermarkets!

    Reply
  2. The very light brown “brunost”, yes is almost a caramel. Once all the protein is removed from milk, what is left is a concentrated lactose. As you might know, heated sugar solutions, with a small amount of milk is caramel. With whey that is what you have, a sugar solution with a small bit of milk protein, and it is heated until it gets to be like this syrup. Poured into a block and cooled – brunost ! ! The differences in the browns is due to the source of milk, i.e. cow, goat, etc.

    Reply
  3. Freia chocolate is the best and I always buy some to take back home. I’m ready to go again for the chocolate and also the Norwegian cream cheese that I can purchase locally.

    Reply
  4. Grew up on Brunost, flatbread, kransekake and ALL the Norwegian Christmas cookies. I love my Norwegian heritage
    .

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  5. Yes, a Norwegian cuisine would be my delight. Sadly my American-born but Norwegian speaking mother, Borghild, was very American in the kitchen. I love heavy brown breads. My German-American father taught the joys of pickled herring. If only there were a nearby Norwegian deli here!

    Reply
  6. I e been going to Norway, every other year, to visit good friends who are now family. I love brunnost, kaviar, kvikk lunsj, marsipan, solo, julebrus, herring-not so much. My Norsk family sends me lots of chocolate at Christmas.

    Reply
  7. Curious how common lefse is in Norway? I am an American with Norwegian ancestors, we make lefse regularly. My family is going to Norway in July and I am hoping to try the lefse there, but wondering if it’s not as common as I thought it to be?

    Reply
    • It’s very common in Norway, especially around holidays. It can be purchased in bakeries but most families makes their own. In America it’s easy to purchase it from Norskie Nook in Wisconsin and other Norwegian bakeries. I serve it with warm butter almost every night, which is probably a bit more often than most Norwegians eat it.

      Reply

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